Privacy and personal data protection
Digital information technologies and the emergence of new services, although beneficial to consumers, also represent a major challenge to consumers’ fundamental rights to privacy and protection of their personal data. It is important to provide consumers with a secure digital environment that they can trust, including effective control of their personal data.
Therefore, it is important to ensure the definition, application and enforcement of strong data protection legislation to the digital environment. The ongoing revision of EU data protection framework is the opportunity to clarify and strengthen consumers’ rights and ensure their effective enforcement.