It is our mission to bring together consumer organisations of the European Union and other European countries in order to promote, defend and represent the interests of European consumers in the elaboration and implementation of European Union policies with the European Union institutions and with other bodies.

BEUC supports the empowerment of consumers through competitive markets, but complemented by health and safety safeguards. Only safe products and services, which do not put at risk our health, future generations or the environment, should be available on the EU market. Where consumers cannot be empowered, regulatory measures must protect their economic and legal interests. This is especially essential for vulnerable consumers.