The Association of Conscious Consumers (ACC) was established in 2001. The ACC focuses on sustainable and ethical consumption; the aim of the organisation is to make consumers aware of the environmental, social, and ethical aspects of their consumption and to help them to live more sustainable lifestyles and to make ethical choices. Within sustainable consumption ACC works mainly, but not exclusively, in the following fields: food consumption, local and global supply chains, household chemicals, advertising, consumer rights, product and service testing.
ACC disseminates information, delivers campaigns, educates and builds communities, conducts background research, and lobbies decision makers to achieve this aim.