Tag: greenwashing

A picture of a green maze

Can you spot greenwashing? Consumer experiences in the EU and the US

Consumers need trustworthy environmental information to shift to a more sustainable lifestyle, but misleading claims are all around. A recent survey by BEUC dived into consumers' perceptions of this greenwashing.

and / January 22, 2024
A Santa dressed in green carrying a sleigh of recycled gifts

Green Santa is coming to town – a year clamping down on greenwashing

BEUC has been involved in fighting greenwashing for many years and 2023 was the year where we stepped up our game. We expanded our effort cross-teams, looking at different areas of consumers’ lives and how we can make them free...

Agricultural agreements cannot be a smokescreen for greenwashing and profiteering

Consumers are increasingly worried about the impact of their consumption, including the food they eat. But draft guidelines for the food sector could lead to minimal sustainability improvements as a pretext to restrict competition, writes Emanuela Antolovic.

/ June 20, 2023
Greenwashing of financial products

Only regulation with teeth can stop the greenwashing of financial products

Lost in a sea of sustainability claims, Julian Müller explains that only regulation with teeth can stop the greenwashing of financial products in this blog.

/ June 1, 2023

Will the EU’s new environmental calculating method block or boost greenwashing?

There is no doubt European consumers want to buy products that are more sustainable. But currently this is no easy task. Shops are flooded with various claims praising the environmental aspects of products. The EU is working on a solution...

/ November 15, 2022

Greener than green: high time to stop greenwashing

Concerns about the environment and the future of our planet are increasingly growing. In the latest Eurobarometer survey, the climate crisis is listed by EU citizens as the most serious problem the world is currently facing, and this in spite...

/ December 2, 2021

‘All roads lead to Rome’ in the green transition; but we may need to build new ones

A well-known proverb says, ‘all roads lead to Rome,’ meaning an outcome can be reached by many methods or ideas. In European policy making, sustainable lifestyles must become our Rome: the aspired-to destination to which all roads must go. While...

/ September 23, 2021