Europe’s consumers would like to contribute to the fight against the climate crisis and be a part of the solution. Unfortunately, for the time being this is made very difficult for them as they are surrounded by conflicting messages and receive information about products which is often incomplete. In order to actively participate in the green transition, consumers need better information and stronger protection from unfair commercial practices that can negatively impact their purchasing decisions.

Stronger consumer rights should go hand in hand with ambitious product policy legislation. These different sets of legislative measures must work together to empower consumers to live their lives more sustainably.