Consumers are increasingly willing to buy sustainable products, especially energy-efficient ones, in order to minimise their impact on the environment. All too often though, confusing information and a great variety of industry claims make this difficult. What makes it even more complicated is the lack of enough sustainable products in EU shops and that they are barely identifiable.

• Improve the sustainability of products by reducing their impact on the environment
• Give consumers the possibility to make informed and sustainable choices between different products using independent and verified labels (such as the Ecolabel). Unsustainable products to be taken off the market
• Reduce the carbon footprint of transport in Europe while ensuring consumers benefit from improved information and cost reductions