BEUC NEWS - 25 September 2025

BEUC regrets Apple’s request to scrap the Digital Markets Act, a law democratically voted by the EU in 2022, which aims at opening up digital markets, curbing tech giants’ market power to more competition and giving consumers greater choice. The DMA is a fundamental tool to rebalance market asymmetries and to empower regulators and civil society. 

While being only in force for just over a year, the DMA has already brought meaningful changes for European consumers. This includes greater choice in setting default browsers, not being obliged to use Gmail with a Google account or having new payment options and not being forced to use Apple Pay. 

Agustín Reyna, Director General at The European Consumer Organisation (BEUC), said: “The Digital Markets Act is here to stay, and we expect companies to respect it. Apple is misrepresenting what the DMA stands for: more competition and fairer digital markets which both consumers and businesses, especially SMEs, need. 

“It is disappointing that Apple is continuing to resist change and trying to delay compliance every step of the way. It is particularly disingenuous that Apple uses the alleged discontent of its users to attack the DMA. If Apple and other gatekeepers would effectively comply with the DMA, consumers would benefit much faster from the opportunities under the new law. We are committed to ensure that the DMA and Europe’s digital rulebook continue to deliver for EU consumers.” 

The European Consumer Organisation (BEUC) calls on the Commission to continue its enforcement work and push the gatekeepers to fully comply with the DMA. This is also why BEUC intends to intervene before the EU General Court to support the European Commission and its decision of April 2025 to fine Apple for preventing steering under the DMA.

Leading digital and consumer groups on both sides of the Atlantic have already expressed their support for the DMA to ensure a fairer and more competitive digital market.