Personalised pricing represents a huge challenge for fair markets. Through rapidly advancing technology which exploits data on individuals, it has become possible for companies to tailor their prices to consumers. In effect, it becomes possible for companies to charge different prices for the same product or service. In a fully personalised price world, knowing what a fair price is becoming very difficult and sometimes impossible, as the ability to compare prices vanishes.

At the 2023 Computers, Privacy and Data Protection (CPDP) conference organised in Brussels next week, BEUC will be organising a panel on the problematic practice that is price personalisation and look at how competition, consumer and data protection can better protect consumers from abuses in price personalisation.

A Market of One: Personalised pricing from a data, competition and consumer protection perspective
Wednesday 24 May
11:45-13:00 CET
Area 42 Grand | Rue des Palais 46 | 1030 Brussels
Moderator: Ursula Pachl, BEUC

Speakers:
•    Gaetano Lapenta, OECD
•    Petra Leupold, VKI Academy
•    Aymeric Pontivianne, CNIL
•    Harmonie Vo Viet Anh, Eyeo

#CPDP2023

Questions addressed during the debate will include:

• What are the harmful effects that personalised pricing has for consumers?

• What are the legal issues that personalised pricing raises from a competition, consumer and data protection law perspective?

• How should regulation address personalised pricing to adequately protect consumers?

• How can we tackle unfair personalised pricing practices through the interdisciplinary enforcement of existing laws?

BEUC and its members will be speaking at other panels as well.

You can access the full programme at https://www.cpdpconferences.org/schedule
Register at https://www.cpdpconferences.org/registration