Co-organised by BEUC, EuroCommerce and EEB
23 November 2022 | 14h00 - 15h00

This year, the EU Ecolabel is turning 30. This EU-wide voluntary label promotes products of environmental excellence, based on reliable and scientific information. Since then, it has become the best-known ecolabel by consumers in many EU countries.

The number of EU Ecolabel products and licences keeps growing. As of September 2022, there were over 87,000 EU Ecolabel goods and services on the EU market. This represents an encouraging 31% increase since last March. However, in many supermarkets, shops and e-commerce platforms across Europe, the EU Ecolabel (and equivalent national ecolabels) is still outnumbered by unverified commercial green claims.

So how can retailers keep widening the EU Ecolabel offer? What’s in it for them?

Join our webinar to understand what retailers can get out of the label!

In a nutshell, as explained in our new joint publication:

1. Provide consumers with trusted sustainable products
2. Play your part in shaping more sustainable consumption habits
3. Be one step ahead of future advertising rules
4. Certify your green offer
5. Make the reporting on your sustainability efforts easy

Programme

14:00: Welcome by Els Bedert  (Director of Product Policy & Sustainability, EuroCommerce) 
14:05: Introduction to the EU Ecolabel, Silvia Ferratini  (Team Leader, EU Ecolabel, European Commission DG Environment) 
14:15: Why the EU Ecolabel matters – perspective of a consumer organisation, Emese Gulyas (Senior Project Manager at Conscious Consumers Hungary)
14:25: Why the EU Ecolabel matters – perspective of a retail association, Kereto Gormsen (Danish Chamber of Commerce, EU Consultant and representative for EuroCommerce in the EU Ecolabelling Board)
14:35: How to integrate EU Ecolabel products in retailers’ strategy? - Q&A session
14:55: Concluding remarks by Sylvia Maurer (Director of Sustainability, Food, Health, Energy & Safety, BEUC)