Consumers on financial markets increasingly care about the sustainability of their products. Environmental, social- and governance issues, collectively called ‘ESG,’ increasingly matter in consumers’ investment decisions. To enable consumers to make financial decisions in line with their own convictions, they must receive correct and concise information and advice about the products they purchase.
However, consumers are not responsible for transforming the economy. Unsustainable economic activity causes damage which society will have to face; it is therefore a political issue. Consumers have a legitimate interest in increasing the sustainability of the economy, through regulation and incentives, to avoid being left to foot the bill for unsustainable business practices.