BEUC NEWS - 05 November 2025

In July 2025, the European Commission opened a consultation to gather feedback on the impact and effectiveness of the Digital Markets Act (DMA) and its ability to face emerging challenges. Our review shared with the Commission and summarised in our new report offers a snapshot of how the Digital Markets Act (DMA) is performing eighteen months in. Our report highlights the law’s early successes, ongoing challenges, and changes needed to strengthen the DMA’s impact and keep it fit for the future.

What the DMA has already delivered for consumers

From shopping and socialising to searching for information, we spend much of our daily lives on digital services that are dominated by a few powerful players, who in time have increasingly limited consumer choice and access to innovation to keep their market dominance. The EU’s Digital Markets Act (DMA) aims to change that and make sure digital markets function well and are contestable.

Despite gatekeepers’ attempt to put the DMA in a negative light, the legislation has already brought meaningful changes for European consumers. The first concrete benefits the DMA has delivered for consumers include: 

• A choice screen to select your preferred default browser on iOS devices.  
• Choice over the app you want to use by default on iOS devices across a wide variety of categories.  
• The ability to make contactless payments on iPhones without going through Apple Pay.  
• The ability to create a Google account without requiring a Gmail account.

Looking at the DMA’s next steps

To ensure this list of benefits expands, we need proper enforcement from the Commission, to ensure gatekeepers comply fully. That's why we call on the Commission to:

1. Take enforcement to the next level to ensure full compliance by gatekeepers.
2. Boost the benefits for consumers.
3. Carry out regular reviews whether new gatekeepers and core platform services need to be designated as technology continues to evolve.  

Read our full DMA report. 

Read more:

• PR: The Digital Markets Act is good for European consumers and must be protected.
• Blog: EU must enforce Digital Markets Act in the face of Big Tech obstruction.