Consumers may be more and more presented with virtual world services and these products should be designed with consumers best interests in mind.

BEUC urges caution in relation to the hype created by certain industry players around extended reality technologies. The Commission should have an evidence-based approach and conduct an assessment about potential gaps that current and draft EU laws have to effectively protect consumers in emerging tech. It should ensure that consumer organisations are fully involved and consulted in any follow-up action to this feedback consultation