From the consumer perspective, the benefits of the agreement are quite marginal. Nevertheless, we welcome some positive elements for consumer protection such as easier access to redress and cooperation on the safety of products sold online. There are also clearer protections for personal data and safeguards for regulatory oversight of artificial intelligence. These positive elements should be further improved and become a model for future deals.

Yet, this agreement is not a model of sustainable trade. Future trade deals will need to prove that trade policy can really be aligned with the Green Deal and the Farm to Fork Strategy.