The European Commission is proposing to reform the EU Customs Union. This reform is important for consumers because while they may think all imports are safe and comply with EU standards, the reality is more complicated. Consumer groups and other organisations find a flow of non-compliant, dangerous, or low-quality products coming into the EU. The reform should better equip customs and other authorities to protect consumers, and ensure that EU product safety, sustainability and other relevant rules are fully respected by traders from elsewhere.