One bite at a time: Consumers and the transition to sustainable food

In this report, after introducing the survey methodology we will present our key findings and put forward some recommendations for ensuring that future policy actions to make the EU food system more sustainable address the needs and expectations of consumers. Detailed results per country are available in a subsequent section.

The survey was conducted in the autumn of 2019, hence before the COVID-19 outbreak. It is difficult to ascertain the extent to which responses to the questionnaire would have been different had the survey been carried out after the COVID-19 crisis. Nevertheless, where relevant, the report’s  recommendations discuss  the potential impact that the  COVID-19 pandemic might have on consumers’ attitudes, needs and expectations in relation to sustainable food.