Key Points for Consumers: Common Market Organisation Regulation Revision

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Key Points for Consumers: Common Market Organisation Regulation Revision

Published on 29.01.2026

About this publication

Consumers need clear rules on the marketing of agricultural products, from their production to their labelling or their price to make informed choices. To this end, the European Commission’s proposal to amend the Common Market Organisation (CMO) Regulation targets several elements of the agri-food chain to create a fairer, more resilient agri-food market, which is encouraging. However, this revision must also ensure that consumer health and interests remain central to policy design and implementation. Here are BEUC’s key recommendations in areas affecting consumers the most.

Our recommendations include: 

  • Using the EU School Scheme to support healthier diets;
  • Leaving the "veggie burger ban"debate behind;
  • Maintaining transparency in marketing standards and origin labelling;
  • Keeping consumers involved on affordability, transparency and fairness. 

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Key points for consumers: Common Market Organisation