Towards the EU Product Act
Published on 02.06.2026
About this publication
Consumers deserve safe products, whether they purchase them online or offline. In recent years, the surge of products entering the EU, especially from third-country online marketplaces, has led to the growing circulation of unsafe, counterfeit or non-compliant products. This endangers consumers and exposes compliant European businesses to unfair competition.
EU policymakers should reinforce consumer products’ market placement rules and update market surveillance and products’ compliance through the upcoming European Product Act (EPA). This checklist sums up our key recommendations.
- Extend responsibility of economic actors to all products
- Extend liability to online marketplaces
- Enable circularity and digitalisation
- Enhance enforcement at the EU level
- Make national market surveillance more effective
- Strengthen cooperation with consumer organisations
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