“Consumer PRO” - an initiative of the European Commission implemented by BEUC - is a European-wide project to build the capacity of the consumer movement.

Under the programme of the project, we are inviting you to apply to take-part in a multi-session online workshop to build your skills in successful communications and using social media, taking place on 27^th January, 1^st and 3^rd February 2023.  

This workshop is an opportunity for you to:

• Explore how to build a successful social media strategy to support your consumer campaigns and raise brand awareness of your organisation and services,

• Learn about different social media platforms – how to reach different target audiences and good copy writing and messaging,

• Learn about different content types (video, audio, images) for online platforms,

• Network and exchange with fellow communicators from Consumer Organisations, National Authorities and European Consumer Centres (ECC’s) across the EU, Norway and Iceland.

The workshop will consist of three online sessions from 09:30 -13:00, on Friday 27^th January, Wednesday 1^st February and Friday 3^rd February 2023.

What to expect?

The course will be delivered using a variety of input methods, including guest expert speakers and trainers delivering interactive presentations and exercises and facilitating exchange of best practice and networking. Each session will have informal networking moments and opportunities for you to share your own case studies or questions and challenges.
Each session will take place on Zoom, in English, from 9:30 to 13:00 CET. Participation is free of charge, and it is expected you take part in all sessions.

How to apply?

The training is open to staff or volunteers working for a Consumer Organisation, National Authority or European Consumer Centre (ECC) in the EU, Norway and Iceland. The content level is introductory – so it is an ideal training for staff and organisations who are new to social media and starting to explore its different uses.

We kindly ask you to select staff member(s) in your organisations who, as a priority, would benefit from the training. To apply, please take a few minutes to complete this application form by 12:00 Monday 12^th December.  

As places are limited to up to 30, a selection process will take place to assure a balance between profiles, seniority and geography. Your application letter will remain a key determinant in this process.  

You will receive an email informing you of your selection, within 2 weeks of the close of the application process.   

More information   

For more information about this project or this workshop, please contact info@consumer-pro.eu or visit the project webpage.