Artificial intelligence (AI) is a computer system that uses data to make inferences, predictions, recommendations or decisions, on logic-based approaches or through machine learning.

AI could yield huge benefits in areas like health, where it could be deployed to detect illnesses, or it could soon drive our cars.

However, there are also significant risks for consumers. The power of AI can make it easy to manipulate a consumer’s decisions and discriminate against consumers based, for example, on their financial situation, gender or health. It is also troubling if an AI system takes advantage of a vulnerability, for example someone who has a gambling addiction or who is struggling emotionally.