Comparison Websites

To take advantage of competitive markets, consumers need to be equipped to shop around in order to obtain the best deal. In this context, comparison websites offer a huge potential for enhancing consumer access to information and hence consumer mobility. Comparison websites can therefore be a tool for more competitive markets.

This document provides for best practices that BEUC and its member organisations consider to be key for comparison websites to deliver added-value to consumers.  They concern different aspects, such as :

• Transparency of business model;
• Coverage;
• Up-to-datedness;
• Verifiability and reliability;
• Accuracy;
• Independence of the information provider;
• Clarity and user-friendliness;
• Accessibility;
• Reporting;
• Supervision.