Towards greener and healthier food for European consumers: BEUC's take on the Farm to Fork strategy

Two-third of Europeans are open to changing their food habits for environmental reasons. This is the encouraging trend that emerged from a survey of consumers on attitudes towards sustainable food published by BEUC in June 2020.

However, the survey, spanning 11 countries, also found that consumers face hurdles in eating more sustainably. The EU ‘Farm to Fork’ Strategy’ has great potential for tackling these barriers and making the healthy and sustainable food choice easier for consumers.

Yet, the shift to a more sustainable food system cannot rely solely on individual choices by consumers. BEUC survey shows that consumers expect EU and national policymakers to take leadership in promoting sustainable food consumption and production.