European Green Deal
The European Green Deal is the European Commission's plan to make the EU's economy sustainable. BEUC strongly believes that policies to fight climate change must reflect the reality of consumers’ everyday lives as a starting point. Consumers are affected by and will increasingly suffer from the impacts of a changing climate in their daily lives, including increasing prices for food, energy, transport and insurance premiums. To stop the continuing depletion of natural resources, we urgently need to change how we produce and consume. Yet, multiple market failures prevent consumers from embracing these changes. For the European Green Deal to truly make our society more ecological, it needs consumers’ full buy-in .