A growing number of consumers want to be sure that their savings don’t trash the planet or harm its people. An equally fast-growing number of financial services providers are catering to this growing demand by offering investment- and other financial products that are marketed as ‘green’ or ‘sustainable’. In far too many cases, however, the products do not live up to the promises. This mismatch between rhetoric and reality is called greenwashing, and it can mislead consumers into buying something they would not buy if they had accurate and accessible information.