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Press release
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Evidence from posts of social media influencers gathered by consumer groups around Europe confirms widespread hidden advertising and appeal to emotions to shape consumers’ preferences and behaviour, in particular among the youngest ones. The European Consumer Organisation BEUC and its members call on the EU to urgently rein in influencer marketing by updating EU law. The EU must prevent influencers from promoting unhealthy foods to protect the health of young generations. This is particularly worrying at a time when one in three children in Europe live with overweight or obesity.
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Pauline Constant, BEUC
Pauline Constant
Director, Communications
Andrew Canning, BEUC
Andrew Canning
Deputy Head of Communications
Oriana Henry
Communications Officer
Sandrine Carpentier
Communications Officer