Country of origin labelling (COOL) for meat in processed in foods

When buying bacon, chicken nuggets or frozen beef lasagne, you have no clue of the meat’s origin.

While EU rules dictate that the origin of fresh meat will soon have to be displayed, we see no good reason why it becomes mysterious once put through the mincer.

BEUC campaigned to make COOL compulsory for meats used in processed in foods, echoing the wish of a categoric 90% of EU consumers who want to know the comings and goings of their meat.

February 2015 saw a victory when the European Parliament resoundingly called on the European Commission to propose such laws. BEUC backs the Commission to heed the Parliament’s clear message.