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The fast fashion industry uses dark patterns (manipulative techniques) to prompt consumers into buying more and more clothing. This costs them money, exposes them to harmful chemicals, and has a major environmental and societal impact. SHEIN has rapidly emerged as the most egregious example of the use of dark patterns. The following research from BEUC members highlights how consumers are being deceived by these practices into overconsumption.
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BEUC – together with 25 members from 21 countries – filed a complaint today with the European Commission and European consumer protection authorities against SHEIN for its use of deceptive techniques (‘dark patterns’). These push consumers into purchasing more than originally intended and fuel the environmental and societal problems caused by the fast fashion industry.
Press releases
Today, BEUC and 16 member organisations from 12 countries filed a complaint to the European Commission and the Consumer Protection authorities’ network (CPC) denouncing seven airlines charging undue fees to consumers for their hand baggage. We are calling for an EU-wide investigation into the commercial practices of the targeted airlines and the wider sector.
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BEUC and 16 member organisations from 12 countries filed a complaint to the European Commission and the Consumer Protection authorities’ network (CPC) denouncing seven airlines charging undue fees to consumers for their hand baggage. We are calling for an EU-wide investigation into the commercial practices of the targeted airlines and the wider sector.
Press releases
The European Commission announced today that Coca-Cola has agreed to change some of its labelling practices, following a complaint for greenwashing that BEUC and its members lodged in November 2023 to European consumer authorities, with the support of Client Earth and ECOS. Today’s announcement is the first company commitment since BEUC’s complaint was filed.
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Today, e-commerce is fully part of the consumer shopping experience, revolutionizing the way consumers and businesses interact and bringing them closer than ever. When purchasing online, EU consumers expect products and services to comply with EU law and adhere to fair trade practices, therefore they have a legitimate expectation of quality and durability.
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Statistics published today in the EU’s alert system for dangerous non-food products report (Safety Gate) highlight the importance of market surveillance and the pressing need to fill regulatory loopholes. Member States’ authorities made a record-high 4,137 notifications to the Safety Gate in 2024, representing nearly a 50% increase compared to 2022.
