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In June 2023, BEUC and 23 of its members from 19 countries lodged an EU-wide complaint against 17 European airlines for greenwashing. Based on a new evidence-gathering and two years after we launched our ‘Green (f)lying’ action we found that:
• Some airlines have removed or changed their climate-related marketing claims. This
appears to be a result of the actions launched by consumer groups and other civil society
organisations4 as well as of the exchanges between airlines and consumer protection
authorities.5
• However, greenwashing continues to be widespread, and some changes have been
limited (such as light changes in the wording and/or colour codes). Consumers are overall
still being faced with the false impression that they are choosing a sustainable transport
method rather than a highly polluting one.
• Airlines’ green claims continue to rely on two key arguments: As shown in our 2023
action, claims mainly misrepresent the impact of the flight through reliance on ‘offsetting’
claims and oversell the trader’s future goals and plans.
• ‘Green fares’ are increasingly popular. The airlines which are part of the Lufthansa group
registered a steady rise of such fares, which grant consumers extra miles or loyalty points.6
• Regulatory contexts are getting stricter in Europe and beyond. An increasing number of
authorities and court decisions have clarified when and how climate-related claims can be
admissible.
• Some airlines have removed or changed their climate-related marketing claims. This
appears to be a result of the actions launched by consumer groups and other civil society
organisations4 as well as of the exchanges between airlines and consumer protection
authorities.5
• However, greenwashing continues to be widespread, and some changes have been
limited (such as light changes in the wording and/or colour codes). Consumers are overall
still being faced with the false impression that they are choosing a sustainable transport
method rather than a highly polluting one.
• Airlines’ green claims continue to rely on two key arguments: As shown in our 2023
action, claims mainly misrepresent the impact of the flight through reliance on ‘offsetting’
claims and oversell the trader’s future goals and plans.
• ‘Green fares’ are increasingly popular. The airlines which are part of the Lufthansa group
registered a steady rise of such fares, which grant consumers extra miles or loyalty points.6
• Regulatory contexts are getting stricter in Europe and beyond. An increasing number of
authorities and court decisions have clarified when and how climate-related claims can be
admissible.
Press releases
Available in
English
Today, the network of EU consumer protection authorities has announced that many airlines operating in the EU have misled consumers about the sustainability of their activities. They call on companies to abide by the rules. This announcement is a follow-up to the complaint the European Consumer Organisation (BEUC) launched in June 2023 together with member organisations from 19 countries.